Pricing hub
What every AI tool actually costs.
The plans, the real prices, and a straight answer on whether each one is worth paying for — written for founders, not procurement teams.
Lovable pricing
Free, then $25/month
Lovable starts free and paid plans begin at $25/month. It's worth paying for the moment you stop demoing and start shipping a real product — most founders recover the cost the first week they ship something they would have hired a developer to build.
Base44 pricing
Free, then $20/month
Base44 starts free and paid plans begin at $20/month. It's worth it the moment a spreadsheet that runs part of your business starts breaking — the paid plan pays for itself in the time you save not patching the sheet.
Cursor pricing
Free, then $20/month
Cursor is free for casual use and $20/month for Pro. It's worth it for anyone who writes code at all — the time saved on a single feature usually covers a month.
Claude Agents pricing
Free, then $20/month
Claude is free and Pro starts at $20/month. It's worth paying for if you do serious writing, research, or analysis — most reviewers say it's the model they trust most for thinking work.
ChatGPT pricing
Free, then $20/month
ChatGPT is free and Plus costs $20/month. It's worth it for nearly any knowledge worker — the integrations, voice mode, and image generation alone often justify the price.
Perplexity pricing
Free, then $20/month
Perplexity is free and Pro is $20/month. It's worth it if you replace Google searches with AI research more than a few times a day.
Beehiiv pricing
Free, then $43/month
Beehiiv is free up to 2,500 subscribers and paid plans start around $43/month. It's worth paying for once you're treating the newsletter as a real business — sponsorships, custom domain, and the ad network typically cover the cost within a couple of sends.
Substack pricing
Free, 10% revenue share on paid
Substack is free to publish — they take 10% of paid subscription revenue. It's the right choice if you have zero infrastructure and want discovery from day one; it stops being worth it the moment you hit serious revenue.
Zapier pricing
Free, then $19.99/month
Zapier is free for 100 tasks/month and paid plans start at $19.99/month. It's worth it the first time a manual workflow takes more of your week than the Zap would.
Make pricing
Free, then $9/month
Make is free for 1,000 operations and paid plans start at $9/month. It's worth it for anyone with branching, looping, or high-volume automations — you'll spend a fraction of what Zapier costs at the same throughput.
Webflow pricing
Free, then $14/month
Webflow is free to design and paid hosting starts at $14/month. It's worth it when brand-grade design and a real CMS matter more than speed.
Framer pricing
Free, then $10/month
Framer is free and paid sites start at $10/month. It's worth it if you want best-in-class design speed and animation without a designer.
Notion pricing
Free, then $10/seat/month
Notion is free for personal use and paid plans start at $10/seat/month. It's worth paying for the moment two or more people share a workspace.
Airtable pricing
Free, then $20/seat/month
Airtable is free for small teams and paid plans start at $20/seat/month. It's worth it the day your spreadsheet starts to need views, automations, or external interfaces.
Shopify pricing
$29/month
Shopify starts at $29/month plus payment fees. It's worth it for nearly any physical-goods business — the cost of switching off it later is far higher than the monthly fee.
ConvertKit pricing
Free, then $33/month
ConvertKit (now Kit) is free up to 10,000 subscribers on the free plan and paid plans start around $33/month. It's worth it when your list is the sales engine — courses, coaching, or memberships.
Klaviyo pricing
Free, then ~$45/month
Klaviyo is free up to 250 contacts and scales with list size. It's worth it for any e-commerce brand doing meaningful revenue — the segmentation and flow ROI usually clears the cost within a month.
Ahrefs pricing
$129/month
Ahrefs starts at $129/month. It's worth it if SEO is a primary acquisition channel — for occasional checks, the free Webmaster Tools and Search Console are enough.
Semrush pricing
$139/month
Semrush starts at $139/month. It's worth it if you do SEO plus ads plus content — fewer tools wear more hats per dollar.
Linear pricing
Free, then $8/seat/month
Linear is free for small teams and paid plans start at $8/seat/month. It's worth it for any team shipping software — the speed and discipline it enforces are hard to get back once you've tried it.
Mercury pricing
Free
Mercury banking is free for startups. The cost question is really about the bundled IO and Treasury products — for most founders, the core account is the right answer and the only one.
Stripe pricing
Pay-as-you-go (2.9% + 30¢)
Stripe has no monthly fee — you pay roughly 2.9% + 30¢ per successful card charge. It's worth it for any digital business; switching away later usually costs more than it saves.
Canva pricing
Free, then $15/month
Canva is free and Pro is $15/month. It's worth it the moment you start using brand kits, the background remover, or generative tools more than once a week.
HeyGen pricing
Free, then $24/month
HeyGen is free for short clips and paid plans start at $24/month. It's worth it for anyone producing avatar or localized video on a weekly cadence.
n8n pricing
Free (self-hosted), $24/month cloud
n8n is free if you self-host and cloud plans start at $24/month. It's worth it for developer-leaning founders who want unlimited automations at near-zero marginal cost.
Bolt pricing
Free, then $25/month
Bolt is free for light use and Pro starts at $25/month. It's worth it for the first 30 minutes of any new idea — once you've validated the concept, most founders graduate to Lovable for the build.
Bubble pricing
Free, then $32/month
Bubble is free to build and paid plans start at $32/month once you go live. It's worth it for non-technical founders who want a mature platform with a real database and don't mind the learning curve.
HubSpot pricing
Free, then $20/month
HubSpot's CRM is free forever and paid Hubs start at $20/month per seat. It's worth it the moment you're running founder-led sales and need more than the free CRM can do.
v0 pricing
Free, then $30/month
v0 is free for light use and Premium starts at $30/month. It's worth it for designers and developers building beautiful Next.js screens fast — and not much else.
Windsurf pricing
Free, then $15/month
Windsurf is free for light use and Pro starts at $15/month. It's worth it for technical founders who want a multi-file AI partner without paying Cursor's price.
Replit pricing
Free, then $20/month
Replit is free for hobby projects and Core starts at $20/month. It's worth it for owners who can read code and want AI, hosting, and deploy in the same browser tab.
Gemini pricing
Free, then $20/month
Gemini is free and Advanced is $20/month (bundled inside Google AI Pro). It's worth it if you live inside Google Workspace — the Docs, Sheets, and Gmail integration alone covers the cost.
NotebookLM pricing
Free, then $20/month (via Google AI Pro)
NotebookLM is free and the Plus tier is bundled into Google AI Pro at $20/month. It's worth paying for anyone whose work is grounded in their own documents — consultants, researchers, and operators studying source material.
Softr pricing
Free, then $59/month
Softr is free to build and paid plans start at $59/month once you need a custom domain or remove branding. It's worth it the moment you have data in Airtable and need a real, password-protected front end on it.
Hostinger Horizons pricing
From $2.99/month
Hostinger Horizons starts at $2.99/month for the entry plan and includes hosting, an AI builder, a free domain, and email. It's the cheapest serious way to put a real site online — worth it the moment you'd otherwise pay for a separate builder, host, and domain.
Mailchimp pricing
Free, then $13/month
Mailchimp is free for up to 500 contacts and paid plans start around $13/month. It's worth it for small businesses sending broadcast newsletters — but most serious creators graduate to ConvertKit and most e-commerce brands to Klaviyo within a year.
Attio pricing
Free, then $29/seat/month
Attio is free for up to 3 users and paid plans start at $29/seat/month. It's worth it the day you've outgrown a spreadsheet for sales and want the modern CRM your team actually opens.
Lindy pricing
Free, then $49/month
Lindy starts free and paid plans begin at $49/month. It's worth it the day a Zap that needs judgment finally breaks — Lindy is for AI agents that reason, not trigger-action recipes.
Gumloop pricing
Free, then $97/month
Gumloop is free for light use and paid plans start at $97/month. It's worth it for content, research, and enrichment pipelines that chain multiple LLMs — exactly the workflows Zapier and Make were never designed for.
Opus Clip pricing
Free, then $19/month
Opus Clip is free for limited use and paid plans start at $19/month. It's worth it for any creator, podcaster, or coach already filming long-form video — the time it saves pays for the bill in a single week.
SurferSEO pricing
From $89/month
SurferSEO starts at $89/month. It's worth it for content teams already publishing weekly — the on-page optimization scoring genuinely lifts rankings when paired with a real writer.
Manus pricing
From $39/month
Manus has a free trial tier and paid plans start at $39/month. It's worth it when you'd hire a junior analyst for a deep competitive brief — Manus delivers a comparable deliverable in 20-30 minutes of autonomous work.
Intercom Fin pricing
$0.99 per resolution
Intercom Fin is priced at $0.99 per AI-resolved conversation, layered on top of an Intercom seat. It's worth it the first month support volume eats more of your week than the product itself — most teams recover the cost in deflected tickets long before they recover it in saved headcount.