Pricing · Independent breakdown
Free, then $29/seat/month
Attio pricing.
Content updated: January 2026· January 2026 Editorial Baseline
Plans, real costs, and a straight answer on whether Attio is worth paying for.
The short answer
Attio is free for up to 3 users and paid plans start at $29/seat/month. It's worth it the day you've outgrown a spreadsheet for sales and want the modern CRM your team actually opens.
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What is Attio pricing?
Attio is startups and sales teams who outgrew spreadsheets but hate clunky crms, priced from Free, then $29/seat/month.
Attio plans
Plus
$29 /seat/month
Teams running real pipelines
- ·Unlimited records
- ·Reports
- ·Custom views
Best pick if: You're past 3 people and tracking real revenue.
Pro
$59 /seat/month
Sales teams with enrichment needs
- ·Enrichment included
- ·Workflows and automations
- ·Email sequences
Is it worth it?
Attio is the cleanest founder-led CRM on the market right now. Reviewers consistently say it's the first CRM they didn't have to be forced to use.
When to upgrade
Upgrade to Pro the day enrichment, reports, and automations start to matter.
Pay for Attio if…
- ✓You're running founder-led sales and tracking real deals
- ✓Your team has actively refused to use HubSpot or Salesforce
- ✓You want a CRM that flexes to your process, not the other way around
Don't pay if…
- ×You need built-in marketing email, landing pages, and forms — HubSpot
- ×You're tracking ops data, not deals — Airtable
- ×You're a 1-person operation and a spreadsheet still works
Cheaper or better alternatives to Attio
HubSpot is free longer, but the Pro tier costs multiples of Attio's.
Attio vs the competition
Attio vs Airtable
Attio is the CRM Airtable was never meant to be. If you're tracking deals, Attio — every time. For everything else, Airtable.
Attio vs HubSpot
HubSpot for the all-in-one suite. Attio for the modern CRM your team actually wants to use. Pick by whether you want one tool or the best tool.
Attio vs Intercom Fin
Attio is the modern CRM. Intercom Fin is the AI support agent. Pick by whether the job is selling or supporting.
Attio vs Notion
Attio is the modern CRM. Notion is the team workspace. Different jobs entirely.
Attio vs Coda
Coda for the workspace. Attio for the CRM. Don't try to run sales out of a doc.
Attio vs Google Sheets
Start sales tracking in Sheets. Move to Attio the day pipeline is a real motion.
How consensus ranks Attio
Synthesized across G2, Capterra, Product Hunt, Futurepedia, Tool Finder, AI Tools Directory, Reddit, and FutureFounder. How this is calculated →
Compare pricing head-to-head
Every published head-to-head involving Attio. Each comparison includes a pricing verdict.
Similar pricing pages to Attio
The tools founders cross-shop on price with Attio. Each link opens a full pricing breakdown.
CRM, sales & support
Where Attio wins
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I sell services and I want margins, not chaos
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I run marketing for a SaaS and the landing page is no longer enough
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I need pipeline from cold and the same templates don't work anymore
Best AI Tool For Cold Outbound
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