The guide library

Every playbook for
starting now.

Business models, build guides, founder stacks, and opportunity research — all in one place. Skim the index, pick the closest match to what you want to start, and follow the trail.

01 · Founder Playbooks

Pick a business model

The big seven models a single founder can run with AI leverage. Each playbook covers what it is, who builds it, what to launch first, and the tools behind it.

All playbooks →

Directory Businesses

How To Start a Directory Business (and the Stack to Launch It)

A directory is one of the most reliable solo-founder businesses on the internet. Programmatic SEO, affiliate revenue, and almost no ongoing ops.

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Lead-Gen Businesses

How To Start a Lead-Gen Business (and the Stack to Launch It)

One of the highest-margin solo businesses: build hooks that capture leads, sell those leads to local businesses or use them yourself.

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Productized Service Businesses

How To Productize a Service Business (and the Stack to Run It)

A branded client portal is the difference between selling hours and running a real productized service. Same delivery, more leverage, premium pricing.

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AI Operations Businesses

How To Run an AI-Operated Business (and the Stack Behind It)

The leverage layer of the one-person company: internal tools that let one founder run an operation that used to need a team.

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Membership & Community Businesses

How To Start a Membership Business (and the Stack to Launch It)

One of the most durable creator businesses: recurring revenue, compounding community, and a stack that finally makes it manageable for one person.

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One-Person SaaS

How To Start a One-Person SaaS (and the Stack to Launch It)

The most-asked-about business model of the AI era: a real, paying SaaS run by one founder. Auth, billing, dashboard — shipped in a weekend.

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Niche Marketplaces

How To Start a Niche Marketplace (and the Stack to Launch It)

Two-sided businesses used to need a $50k build and a team. A modern founder can launch and operate a focused niche marketplace alone.

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02 · Build Guides

What to ship this weekend

Step-by-step guides to the concrete things people are actually shipping with AI right now. Most can be live by Sunday.

All build guides →
BeginnerA weekend for v1

How To Build A SaaS Without Developers

A real, billable SaaS — auth, database, Stripe — shipped in a weekend by one person describing what they want in plain English.

LovableClaude AgentsIntercom FinAttio

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Beginner1-2 days for v1

How To Build A Lead Generation Website

Calculators, quizzes, and free-audit funnels that capture qualified leads on autopilot.

LovableBeehiivZapierSurferSEO

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BeginnerA weekend for the site

How To Build A Directory Website

A 500-page programmatic directory built in a weekend — and ranked on Google a month later.

LovableClaude AgentsAhrefsSurferSEO

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IntermediateA week for v1

How To Build A Marketplace

Two-sided marketplaces that used to cost $50K to build on Sharetribe — now shipped by one founder in a week.

LovableBase44Claude AgentsAttio

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Beginner1-3 days

How To Build A Client Portal

A branded login where each client sees their files, status, and invoices — without buying $300/mo enterprise software.

LovableBase44Zapier

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BeginnerAn afternoon for v1

How To Build An Internal Tool

Replace 5 spreadsheets, a Notion hack, and a $400/mo SaaS with one internal app your team actually uses.

Base44LovableZapierLinear

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IntermediateAn afternoon for a simple agent

How To Build An AI Agent

Software that doesn't wait for instructions — it browses, decides, and finishes the task while you sleep.

LindyClaude Agentsn8nChatGPT

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BeginnerA weekend per site

How To Build A Local Lead Generation Business

Niche city + service sites that rank, capture leads, and sell them to local businesses on retainer.

LovableAhrefsZapierLindy

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Beginner1-2 weeks for v1

How To Build A Membership Site

Paid communities, course portals, and premium content hubs — with auth, payments, and member areas built in.

LovableBeehiivOpus ClipClaude Agents

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03 · Founder Stacks

Five tools. One founder. One business.

Every modern business model, broken down into the exact five-tool stack one person can run it on.

All stacks →

04 · Opportunity Reports

Where the wins are right now

Deeper research on which models are working, why, and the tools behind the founders running them.

All research →

Not sure where to start?

Take the 60-second quiz and we'll spoon-feed you one tool to start with.

Show me my tool →

Before any playbook

Top platforms to launch a business — no tech skills needed.

Most guides above assume one of these is your launchpad. Start here.

See full breakdown →
  1. 1

    Lovable

    Editor's ChoiceBeginner

    FutureFounder Pick

    #1for AI App Builders

    Market Agrees

    Both rank #1

    Describe the software you wish existed for your business, and Lovable builds and ships a real, working version for you.

    Best for
    Owners launching their first real software product
    Price
    Free / $25+
    +Takes you from idea to a product paying customers can actually use
    Built for web products — not iPhone or Android apps
  2. 2

    Base44

    Strong Runner-upBeginner

    FutureFounder Pick

    #3for AI App Builders

    Market Ranks

    #3 · #1: Lovable

    An underrated chat-to-app builder that turns a plain-English description into a real, password-protected product — including a clean customer-facing UI, not just an admin panel.

    Best for
    Owners who want a real working app — internal or customer-facing — without hiring
    Price
    Free / $20+
    +Genuinely good chat-to-app experience — describe it, get a working product
    Visual polish on marketing-grade brand UI still trails Lovable
  3. 3

    Emergent

    Top PickBeginner

    FutureFounder Pick

    #7for AI Agents & Workers

    Market Ranks

    #7 · #1: Claude Agents

    Agentic AI builder that ships full-stack web apps from a single conversation.

    Best for
    Founders shipping AI-native MVPs
    Price
    Free / $20+
    +Agentic, multi-step build loop
    Younger ecosystem than Lovable
  4. 4

    Hostinger Horizons

    Beginner

    FutureFounder Pick

    #6for Website Builders

    Market Ranks

    #6 · #1: Webflow

    AI website + web app builder bundled with managed hosting, domain, and email.

    Best for
    Founders who want builder + hosting in one bill
    Price
    $10+
    +Builder, hosting, and domain in one place
    Newer AI builder vs. Lovable / Base44
  5. 5

    Softr

    Beginner

    Market Ranks

    #3 · #1: Retool

    Turn an Airtable or Google Sheet into a real client portal, internal tool, or membership site — fast.

    Best for
    Operators shipping portals on top of existing data
    Price
    Free / $59+
    +Connects directly to Airtable, Sheets, HubSpot
    Limited custom design vs. real builders