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A fractional CMO serving 6 SaaS clients

Built a productized monthly retainer with a branded client portal, automated reporting, and an ai strategy memo.

Raised retainer pricing 60% with zero churn after launching the portal

10 days

The story

Lovable hosts the per-client portal. Make pulls metrics nightly. Claude drafts the strategy memo each Friday. Clients now see what they're paying for in real time — and stop asking 'what did you do this month?'

Why this matters

The exact stack behind it.

These are the tools they actually used — and why each one earned its place.

Founder stack — what they used

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