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A 7-figure DTC apparel brand

Built an ai merchandising agent that rewrites product copy, tags inventory, and re-prioritizes the homepage nightly.

Lifted PDP conversion 18% and recovered 11 hours/week from the merchandising team

Three weeks

The story

Claude Agents reads new SKUs and competitor pages, rewrites titles and bullets, and pushes them to Shopify. Make runs the nightly sync. The merchandising team now edits AI drafts instead of writing from scratch.

Why this matters

The exact stack behind it.

These are the tools they actually used — and why each one earned its place.

Founder stack — what they used

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