The story
Claude Agents reads new SKUs and competitor pages, rewrites titles and bullets, and pushes them to Shopify. Make runs the nightly sync. The merchandising team now edits AI drafts instead of writing from scratch.
Why this matters
The exact stack behind it.
These are the tools they actually used — and why each one earned its place.
Founder stack — what they used
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- Claude Agents
An AI thinking partner that reads, writes, and analyzes long, complex work as carefully as a senior employee would.
- Make
Visual, branching automations with deeper logic.
- Attio
A CRM that flexes to match how your business actually works — instead of forcing you into someone else's sales process.
Replicate this business
Want to ship the same playbook?
- Tool to start with
- Claude Agents
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